Health Promotion Agency

Health Promotion Agency

The Health Promotion Agency (HPA)'s role is to lead and deliver innovative, high quality and cost-effective programmes that promote health, well-being and healthy lifestyles, disease prevention, illness and injury prevention. This includes providing advice and recommendations to government, government agencies, industry, non-government bodies, communities, health professionals and others on the supply, consumption and misuse of alcohol. The HPA also engages in research on the use of alcohol in New Zealand, public attitudes towards alcohol and problems associated with alcohol misuse.

The HPA has assumed the functions previously delivered by ALAC and the Health Sponsorship Council, as well as responsibility for a number of health promotion programmes previously delivered by the Ministry of Health. The ALAC levy has been retained by the HPA to address alcohol-related harm.